Joe Pici is an internationally recognized sales strategist, executive coach, author and keynote speaker best known for his practical, results-driven approach to sales training. As co-founder and COO of Pici & Pici Inc., he has spent more than three decades helping organizations improve prospecting, appointment setting, sales conversations and closing through his proprietary Rapport Mastery™ methodology. His training is distinguished by live phone coaching, where participants practice with real prospects during workshops. Pici has been ranked among the world’s top sales trainers by Global Gurus, including earning the organization’s No. 1 ranking in sales training. He is the co-author of Sell Naked on the Phone and Sell Naked in Person, host of The Sales Edge Podcast, and has worked with companies ranging from small businesses to Fortune 500 organizations, focusing on measurable improvements in sales performance and communication.
Topics
Appearances (1)
2026-08-05
Mastering Sales: Joe Pici on Lead Generation, Scripting, and the Human Advantage in an AI WorldIn the latest episode, Joe Pici, Owner and CEO of Pici and Pici, discusses effective sales strategies, lead generation, and the importance of human interaction in an AI-driven world. Pici emphasizes the significance of scripting and preparation in overcoming sales challenges and outlines key non-negotiables for successful sales practices. He also highlights the need for business owners to understand the sales process to maintain brand integrity and drive revenue.
Notable quotes
“The hardest thing about sales is getting appointments with real people in real time.”
“If a person that's a great communicator and understands technology will dominate.”
“You're not going to build know, like, and trust through technology.”
“Sales process doesn't depend. You lock it in.”
“If they would do these non-negotiables every day, they will triple their income in 90 days.”
“Sales skills can be taught to anyone that wants to sell.”
