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Topic

Lead Generation

Phoenix Business Brief covers Lead Generation through conversations with Phoenix-area business leaders, plus related news and press releases. Every episode, story and announcement on Lead Generation is collected below, newest first.

Episodes

  • 2026-08-05

    Mastering Sales: Joe Pici on Lead Generation, Scripting, and the Human Advantage in an AI World

    with Joe Pici

    In the latest episode, Joe Pici, Owner and CEO of Pici and Pici, discusses effective sales strategies, lead generation, and the importance of human interaction in an AI-driven world. Pici emphasizes the significance of scripting and preparation in overcoming sales challenges and outlines key non-negotiables for successful sales practices. He also highlights the need for business owners to understand the sales process to maintain brand integrity and drive revenue.

Press releases