Michael Willwerth and his wife, Nicole, are a husband-and-wife team committed to honest communication, personal service, and treating every customer like family. Outside of work, they enjoy traveling, hiking, trying new restaurants, and spending time with their dogs.
Topics
Appearances (1)
2026-08-26
Applying Amazon Logistics to FranchisingIn the latest episode of the Phoenix Business Brief podcast, hosts Bryan Hyde interviews Michael Willwerth and Nicole Monte, owners of Floor Coverings International in Phoenix. The couple discusses their transition from corporate careers to entrepreneurship, their choice of the flooring franchise, and the advantages of their mobile showroom, which allows customers to view flooring options in their own homes. They also highlight popular flooring trends in Arizona, including tile and luxury vinyl plank, and the importance of customer relationships post-installation.
Notable quotes
“Leaving corporate America is scary, right? Making this decision took us a long time.”
“We figured if we're working with a franchisor, we should enjoy working with them.”
“I wake up in the morning and I wanna go into work. I like what I'm doing.”
“When we got our first sale... we were like, Oh my gosh, we got our first sale. This is ours.”
“The mobile showroom allows us to actually give you a visual perspective of what that will look like in your home.”
“We would like to keep an open book kind of communication with them.”
