Organization
Four Paws and Floors Inc. DBA Floor Coverings International
13832 N 32nd Street Suite E155 Phoenix, AZ 85032Floor Coverings International of Northeast Phoenix brings the flooring showroom directly to our customers’ homes or businesses. We help them choose the right product for their space and then manage the entire process—from selection and measuring through installation and final walkthrough.
Coverage areas
Guests (2)
Episodes (1)
2026-08-26
Applying Amazon Logistics to Franchisingwith Michael Willwerth
In the latest episode of the Phoenix Business Brief podcast, hosts Bryan Hyde interviews Michael Willwerth and Nicole Monte, owners of Floor Coverings International in Phoenix. The couple discusses their transition from corporate careers to entrepreneurship, their choice of the flooring franchise, and the advantages of their mobile showroom, which allows customers to view flooring options in their own homes. They also highlight popular flooring trends in Arizona, including tile and luxury vinyl plank, and the importance of customer relationships post-installation.
Notable quotes
“Leaving corporate America is scary, right? Making this decision took us a long time.”
“We figured if we're working with a franchisor, we should enjoy working with them.”
“I wake up in the morning and I wanna go into work. I like what I'm doing.”
“When we got our first sale... we were like, Oh my gosh, we got our first sale. This is ours.”
“The mobile showroom allows us to actually give you a visual perspective of what that will look like in your home.”
“We would like to keep an open book kind of communication with them.”