Organization
Will Carter Team
Coverage areas
Guests (1)
Episodes (2)
2026-11-11
Overcoming Real Estate Myths: 30 Years of Phoenix Market Insight with Will Carterwith Will Carter
In this episode of the Phoenix Business Brief, host Brian Hyde sits down with 30-year industry veteran Will Carter of the Will Carter Team at Real Broker to dissect the state of the Maricopa County real estate market. Carter tackles widespread consumer misinformation, unpacks why current mortgage rates are closer to historical averages than many realize, and explains why today's slower market offers buyers rare negotiation leverage on price and concessions. Drawing on hard-earned lessons from the 2008 housing crash, Carter shares why he transitioned to a referral-first, relationship-driven business model, exposes the hidden markups behind new-build interest rate buydowns, outlines how first-time buyers in their 20s are still purchasing homes, and details why AI cannot replace human negotiation in high-stakes property deals.
2026-01-06
Will Carter Discusses Phoenix Real Estate Trends and Opportunitieswith Will Carter
In the Phoenix Business Brief podcast episode, realtor Will Carter discusses current trends and opportunities in the Phoenix real estate market. With 30 years of experience, Carter addresses concerns about market affordability, generational homeownership challenges, and the impact of large corporations on housing prices. He emphasizes the importance of understanding individual circumstances when buying a home and expresses optimism about the market despite recent fluctuations.
Notable quotes
“I'm always optimistic because I think it's always a good time to buy for certain people in certain situations.”
“Someone that owns a house versus someone that doesn't own a house, they have a 400% higher net worth.”
“You're either paying your mortgage or you're paying somebody else's mortgage.”
“I don't think we're in that market at all. We're giving good loans. We have a lot of better fundamentals.”
“When you lose everything and have to rebuild, you realize the people in your life and relationship stuff, that's the important stuff.”
“I think anything that can help affordability and help more people get into houses, that helps set them up for their life.”