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Appearances (1)
2026-02-25
Salt Media’s Jacob Allumbaugh Discusses Phoenix Real Estate Marketing InnovationsJacob Allumbaugh, founder of Salt Media, discusses innovations in real estate marketing in the Phoenix area on the Phoenix Business Brief podcast. He highlights the importance of high-quality media, including photography and drone footage, to enhance property listings and attract potential buyers. Allumbaugh emphasizes the need for real estate agents to build personal brands and adapt to changing media landscapes to stand out in a competitive market.
Notable quotes
“I help them really showcase whatever property that they're selling.”
“In an age of scrolling for buying homes, you really have to cater to the attention span of the person looking at homes.”
“First impressions are everything, primarily because it's happening online.”
“You need to have a reason why someone's looking at that home over the one down the road.”
“Media, social media is just shifting to media.”
“The biggest thing is standing out in crowded markets.”