Michael Willwerth of Floor Coverings International Discusses Franchising on Phoenix Business Brief Podcast

PHOENIX, AZ — August 26, 2026 — The Phoenix Business Brief Podcast announced the release of a new episode featuring Michael Willwerth, Owner at Floor Coverings International, discussing franchising and business development.

The episode features Michael Willwerth, who, along with his wife Nicole Monte, transitioned from corporate careers to entrepreneurship as owners of Floor Coverings International in Phoenix. The conversation covers their decision to enter the flooring franchise sector, the advantages of their mobile showroom, and popular flooring trends in Arizona.

"I remember when we got our first sale... we were like, Oh my gosh, we got our first sale. This is ours. You know, we earned it, we won it, and then we had to produce it," Willwerth said.

Understanding franchising is crucial for Arizona entrepreneurs looking to enter established markets. The flooring industry, with its unique logistical challenges and customer relationship dynamics, provides valuable insights into business development strategies that can enhance local economic growth. As home renovation trends continue to rise, the expertise shared in this episode is relevant for both new and existing business owners in the region.

The full episode is available on the Phoenix Business Brief episode page at https://phoenixbusinessbrief.com/episodes/the-wilworths-leap-of-faith-from-corporate-america-to-floor-covering-entrepreneurs, on Apple Podcasts, and on Spotify.

About Phoenix Business Brief

Phoenix Business Brief is a podcast covering Arizona business, policy, real estate, entrepreneurship, technology, health care, education, and economic issues. The show features conversations with entrepreneurs, executives, experts, and community leaders shaping the Phoenix region and Arizona economy.

Media Contact

Phoenix Business Brief press@phoenixbusinessbrief.com https://phoenixbusinessbrief.com/contact